Wayfinding Services LLC
Chief Executive Officer, Founder
Michael
Ignaffo
To get a job done correctly, it helps to begin with the correct instrument. The more important the job, the more important the choice of resources you enlist for it. When it comes to branding and brand-authentic digital assets (particularly websites), gr! Design is a confident recommendation. The gr! Design team is comprised of experts, and when the work comes back, it does so convincingly. If you have a need for branding, rebranding, or on-brand website development, let the gr! Design team translate your valuable notions into concrete, impactful assets. Shout out to David and Federico!
Client
David, Federico and the team at gr! Design consistently come in as a top recommendation for me. I have worked with this group on multiple projects and in each case, my expectations are exceeded. In this most recent engagement, we were starting from ground zero. gr! Design helped us create a visual identity that we are very proud of. They helped us articulate, in a very meaningful way, our origin story as well as highlight our unique brand in an already crowded space. The feedback we receive from prospective clients about our logo and the "reason" behind it is so positive - it has become quite a joy to share the story with others. If your company is looking for a professional and experienced agency to create a brand identity with expertly designed assets to accompany it, do not hesitate to call gr! Design. You won't regret it!
Client
I highly recommend gr! Design for brand identity and web design work. David assigned top talent to our account and also worked with me individually to make sure our needs were met. Like everyone on his team, he's thorough, patient, and listens well. David believes in quality and consistently goes the extra mile to create the best product. I especially appreciate David's commitment to staying current and finding ways to apply the latest technologies to stay ahead of the curve while simultaneously keeping development and maintenance costs down. Whether you're interested in AI / VR or even the most efficient CMS, David can not only help you but share valuable insights as well.
Client
David is a creative, collaborative, and most of all caring designer, who elevates what it means to bring passion to a project. He was a tremendous help in rebranding our company and overhauling our website, bringing thoughtfulness and his one-of-a-kind vision to every artistic detail. David goes above and beyond when engaging with others, effortlessly transferring knowledge and energy in every meeting he’s in. I would easily recommend David and gr! Design to anyone looking to invigorate their brand.
Client
David was very easy to work with. I reached out to him on the recommendation of several former colleagues, and all of them spoke highly of his work. As I was needing some pitch deck and branding work done for a small startup, he knew how to stay within my budget while delivering an end product that made my small enterprise look like it belonged in the big leagues. I would recommend David and his team to any business large or small needing graphic design, branding, UX, or marketing work.
Client
Working with David and the team at gr! Design has been one of the best decisions I made while holding the CXO title at Fillmore Capital Partners. We were celebrating the 20th anniversary of the company and it felt like the perfect time to redefine our brand. David's team did an incredible job every step of the way - from the competitive market analysis and brand discovery process to the end result of a visual identity that could not have captured the founder/CEO and organization more perfectly. The level of professionalism of David's team and their consistent desire to really get to understand our company was quite impressive. They met each and every deliverable deadline and the resources they built on our behalf to roll out and stay consistent with the new brand were perfectly suited for the entire organization to adhere to the guidelines (those who know, that's a nearly impossible task and certainly a big burden!) I am so proud of the work that was done in partnership with David - he certainly made it easier for us. I highly recommend anyone who is considering brand work to reach out to David. His EXTENSIVE experience and knowledge is going to take your brand identity to an entirely new level!
Client
When it's your company and your brand, you want someone who truly listens and takes the time to get to know what passions drive you. I found Daveed to be a keen observer of humanity who's quick to iterate yet is never forceful. He's been an expert sounding board for me and quickly gained my trust. And of course he's got all the design skills to impress!
Client
I had the pleasure of working with David and gr! Design on a brand design project and was thrilled with the exceptional results they delivered. Their commitment to excellence was evident throughout the entire process. gr! Design stood out for their responsiveness, timely delivery, and unwavering dependability. What truly impressed me though was their laser-like focus on understanding and achieving my goals for the project. David and his team are outstanding.
Collaborator
In life, as in work, it's the people who matter. It's the relationships. The connection. The chemistry. The experience of working and collaborating with another human being, whom you can call a friend and have lunch or dinner with, and have plenty to talk about besides work. David is one of those warm, wonderful human beings you'd follow to the ends of the Earth to work with. Goes without saying he's also a consummate professional and passionately committed to his craft. He's the real deal.
Peer
I’ve had the enormous pleasure of working alongside Dahveed for several years as he led the Clover brand team. He has years of brand experience and brilliant design sensibilities, a keen eye for detail and a strong work ethic. He demonstrated leadership with heart and passion for the work and, more importantly, people. I’ve no doubt about his ability to raise the level of creative development and leadership wherever he chooses to go.
Peer
David is a fun AND effective brand creative. He’s hands down one of my favorite creatives to work with because he’s open, thoughtful, and collaborative. As a leader he makes a point to elevate great ideas, with attribution, and thereby support the growth of his team. He turns ideas into systems that are actionable and extend the power of the brand for everyone who touches it. Did I mention he’s fun? Video calls with David brightened by day, literally, and I’d be happy to do it again and again.
Manager
David is an inspiring design leader who brings his infectious passion, keen eye for detail, and love of craft to every effort, big and small. He's an empathetic manager and a natural team-builder, whose reports at Clover deeply valued his guidance and mentorship, and frequently referred to his team as a family. I'd recommend David to any organization looking for a creative spark who can infuse their design team with camaraderie and joy.
Direct Report
David was my manager at Clover for almost 3 years. I quickly came to realize he is a design leader who brings a wealth of experience, an understanding on how and when to push creative boundaries, and has the personal skills that allow for teams to grow and foster fantastic working relationships. As a manger, I can honestly say he's been at the top of my list. He is an extremely well-rounded designer that any company big or small would benefit from immensely.
Collaborator
It's a pleasure to work with David. He is always a game creative partner, who brings solutions to the table after careful thought, communicates feedback well, and deftly pulls off new projects and collaboration with strapped resources and budget. I've learned much about brand experience in packaging, hardware, software, and marketing through David's leadership at Clover. I would jump at the chance to work with him again!
Direct Report
David is a great design partner in our organization. Always willing to lend his sage advice and aesthetic abilities. Furthermore, he built a team that was top notch. That team garnered tremendous respect across functions and was always a pleasure to collaborate with on projects big and small. His design acumen really highlighted his ability to meld a brand ethos into design principles. He also has a heart of gold and believes in everyone’s potential. Very highly recommended!
Direct Report
David is a fantastic manager and person. He created a tight-knit, easy-going team that was a joy to work within. David helped me see my strengths and weaknesses, and I grew so much as a designer under his leadership.
Peer
I had the pleasure of partnering with David on a number of highly visible marketing initiatives and was always impressed with his approach, professionalism, and creativity. He is a highly innovative and forward thinking design professional, who doesn't settle for the status quo, but instead pushes the boundaries to ensure a highly differentiated and memorable brand experience. He is a master of his craft and would highly recommend him to any organization.
Direct Report
David is truly one of the most hard-working, knowledgeable and empathetic design leaders I have had a chance to work with. He combines his vast experience in design in product, brand, and marketing to truly move the needle in organizations looking to create outstanding products and services. During his time at Directly, David led with high professional ambition, deep understanding of people skills and great passion for storytelling and design. I would love to work with David again, and I can fully recommend him both as a professional and as a design leader.
Collaborator
David is one of the most creative and talented design professionals I know. It has been a pleasure working with him for the last year and partnering on initiatives like building our Talent Brand, rolling out an exciting new Website refresh, and ensuring company-wide alignment on marketing, employee, branding, and product design. David approaches each initiative with a unique and artistic perspective. His creativity is contagious and he is a great colleague.
Direct Report
It's hard not to smile when you're around David, and I get the bragging rights of bearing witness to his inventive, engaging, and thoughtful leadership as the Head of Design at Directly. He empowered me to tackle complex and challenging projects, instilling confidence in me as an early career professional. I always felt that David, with his colorful stories and utmost sincerity, recognized my strengths and passions at heart and guided accordingly. I wish my friends had a manager like David, so be a pal to your team and invite him to the table!
Peer
David was a pleasure to work with, not only because of his creative leadership in tackling new products or markets but also because he nimbly tackled complicated problems. I myself learned a lot from David, especially around piecing together hunches about users into a coherent, high-design product.
Contractor
David is great to work with. He gets the big picture for the brand and product experience. And he can quickly sketch details, bringing a concept to life. He's vibrant and fun to collaborate with.
Collaborator
David emits a creative buzz that gets teams excited and thinking beyond their normal comfort zone. I had the chance to work with him on several projects, and I always admired how enthusiastic he was, how he prodded and encouraged unconventional approaches, and made it all pretty darn fun! I recommend him highly.
Direct Report
Technology changes, markets change, companies change. But what is maintained over time, is the ability to tell stories. David is a specialist creating the right storytelling where the product, brand and marketing become desires and needs for users. Getting users to identify themselves with the stories and then consume, are the key and constant in the work we have done together with David over more than a decade.
Direct Report
David (actually pronounced dah-veed!) was a tireless advocate for brand and design during our time together at Groupon. As a leader, he impressed me with his ability to relate with and coordinate a colorful cast of creatives. He was able strike that rare balance between hands-off managment and passionate attention to detail.
Collaborator
David is one of the most creative people I've ever worked with. He pays attention to every detail and thinks outside of the box. His work on the hardware design and branding of the Groupon point of sale system was incredibly inspiring. It was hands down one of the coolest projects at the company. David is a great communicator and story teller. I really enjoyed working with him and I hope some day I get the opportunity to do it again.
Peer
David is a rare creative talent - always on top of the latest trends, David is able to see & articulate how these trends can be adapted to your context in creative & fundamentally transformative ways. David constantly pushes teams to ask how they can be innovative, and what they can do to not just adapt best practices, but be at the bleeding edge of defining those practices. His eye for creative direction, and passion for design are immediately evident and infectious. Perhaps less obvious (before you have the pleasure of working with him), David has the stamina to push relentlessly for the best solutions and challenge organizations to reach for something greater. If your looking for a design leader that can help you with your next transformative mission, look no further.
Client
David is a clear example of how a talented professional can bring a positive disruption to an organization of any size, from early-stage startup to a big corporation. Thanks to his creative spirit, leadership and love for innovation, he leaves his legacy wherever he goes. David is not just an extraordinary professional, but he’s a great guy who never loses his positive attitude and will to create.
Direct Report
David is an exceptional creative. His positive energy and enthusiasm are contagious. As a leader, he has the unique ability to both encourage creativity and bolster confidence in his peers and colleagues. Working at StumbleUpon I felt right away that I could try new and exciting creative and that he was a champion for such work. More so, he is able to define a brand's story and help sell new ideas unlike anyone I’ve met. He understands how to bridge the gap between creative and marketing strategy in a way that is inclusive and balanced—which leads to high visibility and market growth.
Client
I had the chance to work in ideation projects with David and I was surprised by his capacity for leadership and singular mix of design, technology and innovation. David is that kind of creative that is hard to find, able to take an innovative idea to production without losing its essence.
Client
David was responsible for a wide range of products at Harris Direct from web site redesigns and banking products all the way through to the complete brand identity and corporate definition of Harris Direct's new corporate entity, iNautix. David is not only immensely creative but an amazingly protean designer -- he can create multiple completely unique design treatments that still manage to meet initial product requirements. This is very helpful when you're trying to come up with the new look and feel for a brand or product identity. David's versatility is matched by his passion and desire to understand and incorporate "the big picture" in his work. His initial designs are generally delightfully relevant and require little rework when requirements don't change. Also important, David has a consistent work ethic and craftsmanship that meets the highest standards. I would welcome the opportunity to work with him again.
Peer
David has a powerful vision for design in the enterprise, a deep passion for design leadership, and an infectious ability to rally people to a cause. He brings a wealth of design leadership experience and a track record of success building UX teams and coaching them to do their best work. While at Groupon, David led several business units through a transformation in thinking towards a focus on the customer. In particular, his emphasis in walking the company through the "customer journey" to show everyone what fans go through as they discover, buy, and go to events was truly enlightening. David is the smartest and most passionate design leader I have had the opportunity to work with. Like Stephen Curry was unanimously voted the NBA MVP for 2016, David is without a doubt the “All time MVP” in the Design space for his relentless work, passion, experience and excellence in design. If you need to build a strong, innovative design or UX practice in your company, David is the one you want to have in your organization. It would be a great honor to work with David again.
Collaborator
I had the opportunity of working with David, back in 2002 in IconMedialab both in Madrid and Portugal. It was such a great experience that since then we have maintain our close relationship in all his steps in USA. David is one of this unique professionals who has the capacity to combine the most radical and disruptive creative & cross boundaries process with outstanding professional & excellent execution. Even more David, has an open mind, heart and will attitude combine with a solid & authentic character and leadership allowing him to engage, empower and lead creative multidisciplinary teams to excellence. I highly recommend him for any challenge who requires an outstanding creative & innovation leader & I will love to keep close and find opportunities to develop projects together.
Contractor
As a photographer (and as an architect in the past) I have worked with many Creative Directors and I do believe the success of any campaign, depends on strong visual imagineers… Having David in that role makes you feel connected with the whole process, with the company, with the product, with the goals and therefore be part of the initiative. David's management style is truly outstanding, and the assignment I did for Groupon not only got an incredible public response, but I did learn much from interacting with such a profesional creative… David’s high level knowledge of branding, photography, color (and specially his leadership and influence on his team and corporate executives) lead to our combined delivery of a world-class product. I have also worked with David in many other projects and it is always a pleasure to have his feedback. He delivers his thoughts with sketches by hand and is clear with any art direction instructions. Having him to review my photography is like having one of my Master professors back in college! His feedback and constructive criticism is always meaningful and "on point", as he always took the time to personally review my decisions and explain his point of view. I highly recommend David to any enterprise in need of creative vision and leadership.
Collaborator
David is amazing person who know how to appreciate the hard work and motivate people around him to reach new heights. He is a great storyteller with innovative vision. His body of work is beyond just design technicalities and it reach out to you on personal level. His passion for story telling and brand experience was instrumental in taking Groupon merchant brand to the next level. He wasn’t my direct manager but he always reached out to inspire and give my best to the brand. David is a visionary who has strong sense of universal Design and branding business. I would like to wok with him again in near future.
Collaborator
I had the great pleasure of working with David at Groupon. His design process heavily emphasizes research and ideation. Our research looked at competition, industry trends, and our customers. He taught me to dive deep into our customers' experiences to find inspiration for our ideas. During the ideation phase, he encouraged our team to think without limitations. Our ideas could be as big and outrageous as we wanted them to be. We would then scale down these ideas to make them cost effective, realistic, and logistically possible. Not only is David a thought leader, but he is a good manager. He is passionate about his employees' growth and happiness. He makes sure to include his whole team in projects and finds teaching moments during any hardship. He is able to navigate politics within large organizations and gives credit where credit is due. David would be a great addition to any creative team looking for a leader who knows how to inspire creatives.
Collaborator
David is exactly what I expect out of creative leadership. He provoked, instigated, inspired, and embodied the high visionary quality he mandated of his team. After working together, I have deep respect for his openness and collaborative spirit. His craft is pure precision. And he has the most unique ability to bring focus to the wildest creative landscape, and still keep it wild and creative.
Direct Report
I have the opportunity to work with David multiple times. David has the rare ability to lead, inspire, empower and mentor designers. He is really passionate and dedicated to build holistic brand experiences from ideation to implementation across brand development, web and native. David creates culture for good design.
Manager
David is a passionate and driven Creative Director. He has the rare and valuable ability to simplify complex business problems through great design. His energy is infectious and his work ethic is inspiring. I look forward to the day we get to work together again.
Manager
David is an all-in, talented creative leader. More importantly, he is a champion for customers and a passionate advocate for building great brands the right way: no shortcuts and no customers left behind.
Client
"I have trusted David with his insights and skills and I recommend you do as well. He definitely can help businesses and enterprises of any size craft a unique brand narrative and engage customer interaction, that will make them differentiate and become memorable within any given industry...You won't regret it!"
Peer
David is a true visionary and creative mind, and he provided the instrumental leadership in taking the Groupon merchant brand and user experience to the next level. His passion for innovation and persistence for excellence was second to none. His colorful fashion and equally playful personality definitely enriched the team's culture! I enjoyed working with David for the last a few years, and look forward to our paths crossing again near in the future.
Manager
David was an invaluable contributor to the "feel" of Breadcrumb--from our brand, to the flows and colors in the app, to the sleekness of our custom hardware with the orange pop. He knows the two or three most important aspects of a customer's engagement with a product/brand, and ensures that the team perfectly executes against those items. DGR is one of the best in the biz for creative direction!
Peer
David’s creative energy is truly inspiring. He has a great talent to build delightful customer experiences through developing innovative brand and design solutions. I enjoyed our years of partnership on many projects and hope to work with David again in the future.
Collaborator
David is one of the most inspiring designers I know. His passion is contagious and his forward thinking is groundbreaking. Chat to him for 30 minutes and your mind will open to a new world of possibilities. David is one of the people you see succeed in life and be proud that you had the chance to get to know him on a professional and personal level. It has been a real privilege to work alongside David and I would most definitely enjoy working with him again in the future.
Direct Report
Having worked with David while at Ask.com, I can honestly tell you that it's difficult to identify another person that is more adept at delivering consistent, business solutions via creative means. His mentorship was key in my overall development and that in turn translated to the management to the rest of the team. His skill set, experience and demeanor make him a great addition to any team. I'd recommend him for any position he's pursuing.
Peer
It was such a pleasure working with David over the past three years at Breadcrumb and Groupon. He continually pushed us to think outside of the box, and had a passion and enthusiasm unlike anyone else that energized all of the teams and projects that I worked with him on. He was always a wonderful partner and a kind and caring colleague who will be very much missed.
Direct Report
David was an incredible manager and mentor. He not only has an astounding eye for detail, but also has the vision for grand strategies. David was the main reason why I wanted to work at Groupon in the first place. I knew that I would have so much to learn from his breadth of experience, excitement, and tendencies for action and experimentation. He cares deeply about the products that he works on and is a true human-centered designer with an extraordinary capacity for empathy for the people that will use his products. I certainly hope to work with David at some point in the future.
Peer
David is one of the most creative, most insightful, most innovative design leaders that I've had the privilege of working beside. He is a relentless brand champion, helping to recreate the Groupon Merchant experience from the ground up. Through his passion and personal commitment, we now have a foundation that's clean, differentiated, and extensible for the future. You can see all the great work he did in this Medium post. (https://medium.com/@dahveedgr/the-new-face-of-groupon-for-business-94e7a63f0984#.x9mp12pma) On a personal note, David is an amazing photographer, observer of the human condition, and wonderful person. I look forward to the time when our paths cross again.
Manager
David is incredibly creative, cares deeply about the customer and will stop at nothing to create the right user experience for them. David considers every detail from the photographic style, the copy, the typography to the animation and transitions. He is an excellent storyteller and embraces challenges and projects with great enthusiasm and passion.
Direct Report
"Dahveed" was my creative director at Groupon for almost 2 years. I can't recommend him enough...he's intensly passionate about design, has a keen eye for the details, understands branding like nobody else, and his feedback was usually spot on. Not to mention he's a great human being and just fun to be around. I'd work for Dahveed again in a heart-beat.
Direct Report
David has incredible passion, motivation and a mind full of creative ideas that work effectively and are also a game changer in today's competitive design industry. David always understands the needs of users and comes up with innovative ideas to solve challenging problems. Every day would be inspirational when David was in the office. His fun personality, creative drive and leadership made him a vital person in the office. I have learned a lot from him and he has definitely upgraded my design skills and thinking. David always paid close attention to every tiny detail so the end result would be perfect. I consider myself very lucky to have met and worked with David and I highly recommend him!
Collaborator
David is an incredible creative asset to our organization. His passion for design coupled with his knowledge and experience in creative principles, market trends and product history make him a comprehensive expert in engaging and delighting customers. He is also a tremendous team player, and I had the distinct pleasure of working with him on several hardware design projects. He has my most enthusiastic recommendation!
Peer
David (pronounced "dah VEED") is one of the most inventive and dynamic individuals I've ever encountered. He moves fluidly from inspirational leader to deeply hands-on contributor as appropriate. David is a ball of creative energy who excites and inspires everyone who works with him. All of this is reflected in the spectacular results of his work. On top of this he's lots of fun just to hang out with. I delighted in the opportunity to work with David, and would love to again.
Peer
David was a key leader in the design of the Groupon Merchant tablet. He has incredible passion and creative depth. He's able to provide an out-of-the box approach which allows teams to break out of the mold. I appreciated his hands-on approach to design as well as his skills in leading the team. He was a great partner and asset to our product organization.
Manager
David is perhaps the most inspired and customer-obsessed creative leader I have had the fortune to work with. He is the perfect complement to any entrepreneurial business leader, senior product developer, or guru engineer unwilling to live by status quo and or to compromise form for function. I would recommend David without hesitation to anyone looking to make *change* happen.
Collaborator
David is a great balance of design architecture, creativity, technology and problem solving. David inherently understands business problems product managers need to solve while keeping the user experience in mind. He produces solutions that are attainable depending on resource or time constraints. I recommend working with David, especially if you have challenging product needs where you need to keep the larger product goals in mind in order to avoid short-term fixes that will just result in more work later in time.
Collaborator
I worked with David at Apogee Networks (name changed to Evident Software) where he was the Creative Director. What always struck me about David was his passion for design and attention to detail. Apogee Networks was a startup which was evolving its products and messaging. David helped make that transformation possible with his knack for distilling the essential elements to create a simple and elegant user interface that was easy and intuitive. David worked tirelessly on several iterations of the corporate logo, web site design/layout and marketing collateral to present a professional corporate image to our prospects, customers and partners while also capturing the dynamism of a startup. In addition to his professionalism, David enhanced the work environment with his innate curiosity of learning, sense of humor and dancing skills.
Collaborator
I had the opportunity to collaborate with David on a high-visibility, high-impact visual identity project which touched hundreds of employees (and in turn, millions of customers) at Microsoft. Working with him was a pleasure and a learning experience due to his deep expertise, natural ease, inclusive style, and infectious passion. He’s an asset to any organization he decides to join because once he’s committed, his focus and drive are second to none.
Contractor
To Whom It May Concern: I started working with David in 2009, and since then I have worked on several projects under his direction, and it has always been a pleasure to deal with him, both professionally and personally. Everytime we've worked together I learned new things, and I got the feeling of a job well done. he knows where and how to find the talent of the people with whom he works, he has a very direct way of working ("to the point"), and that makes the work experience more satisfying and effective. David has a creative profile, but results oriented. He is a very dynamic person, who likes to learn and explore constantly, and most importantly, he knows how to convey that to people with whom he works. In short, I believe David is a great option for managing creative teams, and I'm sure he can be a valuable addition to any company that requires a creative enhancement in image and strategy. Sincerely, Fadrique González, Art Director Croke Studio
Direct Report
I reported directly to David while he was at StumbleUpon. If you love color, fun, thinking outside the box, and creativity at it's best, you will love working with David! He set a great example on demonstrating how to incorporate Brand throughout multiple platforms into a product. He is also incredibly knowledgeable on what is trending throughout our industry, but also knows in great detail what has already been done throughout the years. I've always felt fully supported as a designer in my current projects along with receiving guidance in my personal career path. David was a pleasure to work for and I would love to work with him again.
Direct Report
David was the chief interface officer when he hired me in 2002, he gave me one of my first opportunities as interface designer despite my inexperience. He was an enthusiastic boss, putting a lot of illusion in the projects, always trying to be beyond standards working close to his designers. His vision was ahead of most spanish companies of that time.
Contractor
David works and lives in full colour - and I mean this in every sense of the term; he displays a deep and wide knowledge of his field, and brings this to the fore in an engaging and empassioned style that is dynamic and 'can-do'. Working alongside him as we defined the StumbleUpon brand story and positioning was stimulating, challenging - in the best of ways - and highly professional and supportive. Added to these innate collaborative and leadership qualities, I believe his character and colour adds flair to any team, and this is what will aid and empower anyone working alongside him. I look forward to sharing minds and and beliefs in the future as we navigate forward.
Direct Report
If you're reading this, you're precipitously close to making an extremely good decision: the hiring of David Gomez-Rosado as your Creative Director/ VP of Brand Experience. David is a design-driven master craftsman of the creative arts with 20+ years of experience. His deep expertise is immediately evident in his nimble architecture, and his brand-building is engaging, unabashedly original, and serves as a powerful foundation for his uniquely differentiated narratives. David builds brands and teams that impact people, delight audiences, and resonate with users. Do yourself, and your brand, a big favor--bring in the big guns--and hire Señor Rosado to helm your Creative & UX design teams. I certainly would--and will--as soon as I close out my first angel round.
Manager
David is passionate about brand. He loves to bring the essence of a brand alive in visual and emotional language.that unlocks a connection between users and the service they are using. He sidesteps the conventional and strives to bring a fresh perspective to the task at hand. He is astutely aware of the industry and how other brands are trying to do the same so as to leverage critical trends without falling subject to derivatives. And he cares deeply about all of this; he is a true advocate of your product's brand experience inside and outside your company.
Manager
David made a lasting contribution to the company and team in a very short time period. This ranged from design, messaging, internal and external branding. Part of David's contribution was building and managing a team in order to execute on multiple project on a tight deadline. I hope to work with him again in the future Mark
Direct Report
Dahveed is an excellent manager and leader. I worked for him (and with him) directly while he advocated and championed great design for Microsoft's Windows Live team--designs that had tremendous impact across the entire product. He coordinated and managed the creation and evolution of the Microsoft Human Interface Guidelines (HIG) and the strong personalization story for customers with work he did for allowing theming of the entire interface. As a manager, Dahveed is exceptional at leveraging the strengths and skills of all he works with. He also instills a sense of trust and confidence in those who report to him. And, the teams and relationships he builds are much stronger for it. I enjoyed working with him and sincerely think you will, too.
Collaborator
I really enjoyed working with David to unify icon art across platforms. I was a PC in a Mac shop but even so David and I were able to cross that cultural divide and work very smoothly together. He always had time for me, and even though he is passionate about his work he doesn't get over-excited. He just quietly gets it done. That's the best kind of competent.
Contractor
I've had the opportunity to work with David on numerous occasions at both Lithium Technologies and Bittorrent over the past four years. David is an extremely talented creative leader, effectively guiding and advancing the digital projects we worked on together. What's more he brings a wealth of strategic and creative insight to his work that resulted in an ideal client /agency collaboration and great results. I'm very proud of the work we've done together and highly recommend David.
Client
As an entrepreneur, I was extremely impressed with how David's Brand Experience guidance took my business to the next level. Through communication and product design, he helped implement effective strategies to upgrade the value perception of my work and increase the effectiveness of my message to reach my desired and new audiences. His personal and approachable manner allowed the entire process to run smoothly, timely and with a flare of inspiration. I highly recommend working with David and his Brand Experience consulting.
Collaborator
David was a forceful change agent for BitTorrent, pushing us view our products and brand in new ways. He was a key driver of virtually all of our new product initiatives as the hands-on creative lead. He was also able to significantly elevate design within the company and ultimately build a strong team, strategic to all our efforts. A skillful and articulate communicator, David is a natural design leader and was a great partner to product development.
Peer
David is an extremely creative and visionary design leader. At BitTorrent he helped in a very broad array of roles, from brand to website to campaigns to visual and UX / usability design for products. He arrived at a small start-up and established design as a serious discipline for the first time, hiring a team and organizing external design contractors. He implemented structure and process for the design function and elevated its importance to the executive level. He was both an effective leader and practitioner, equally ready to coordinate work of others as to roll up his sleeves and get the work done himself.
Peer
David joined BitTorrent (not long before me) at a time when putting a new, super-professional face on our brand, external communications and product user experience was especially critical. It wasn't just a matter of a superficial gloss, but a need to organically rethink the brand identity for the company, multiple iconic products and Web sites. Navigating the interplay between brand and user experience is tricky, especially with a large, passionate user base of 150 million people! By collaborating with his marketing and product counterparts, David's leadership resulted in in a broad identity overhaul, two gorgeous Web sites that stayed true to our vision of light-and-fast, onboarding videos, modern products and so much more. David's strategic creativity, incredible attention to design detail and craft, and ability to roll up his sleeves and implement his vision was invaluable in a company that at the time only had 25 employees or so. His efforts compounded the success of my own efforts in telling a new story and re-introducing the media to our company, and for that I will always be grateful for his contributions.
Direct Report
I am very fortunate to have worked for David. He guided me on many levels and we continue to share a passion for design--the lens from which he and I view most things. In the process, David built a solid team, provided coaching, leadership, and direction on a wide range of topics such as UX architecture, UI implementation, and brand design. David combines the mastery of execution with a breadth of scope and vision.
Manager
David was a key hire for the company as we set about establishing and growing an entirely new discipline on the team . He was dynamic, energetic, and able to bring product development into a world where design and ux are integral parts of the process. He personally led the charge, motivated by the challenge and was instrumental in our overall success.
Collaborator
David is a very strong design mind and manager. While we worked together in the Product/UX group at Ask I saw consistently high quality work coming from David and the team he built. David's team was integral to every high profile project and also contributed expertise to R&D work. The company is a lot better for having him - as is anyone fortunate enough to hire him.
Collaborator
David was in charge of the UI/UX team at BitTorrent during the time I worked there. His work is the highest quality and I recommend him as a colleague and a friend. David was particularly skilled at design, and creating software with feeling and motivation that worked.
Collaborator
David is an extremely talented and thoughtful user experience designer. While working with him at BitTorrent, I was impressed by his ability to push the boundaries and create a more unified brand. Moreover, his ability to articulate the rules of design was an invaluable part of educating the company and moving them toward change. David is a dynamic individual who brings passion to the job, and is a great resource to any company who is lucky enough to have him.
Manager
David is an immensely talented leader and UX designer. While I worked with David, he was able to transform how we visualized our brand and our products. He has a rare ability to create and envision the future, while also dealing with the practical aspects of development. He's an asset to his team.
Direct Report
David came to IconMedialab during turbulent times as Chief Interface Officer when I was Senior Art Director. His role was not enviable in the least as he had to revive a flagging team of 25 interface developers as well as lead and win projects. He did it... through capable leadership, a thorough insight and expertise in HCI, Art Direction and Web development matters, great client-facing skills and a sound internet consultant's acumen. Quite a feat! But this doesn't tell the whole picture... what's missing are the small but important day-to-day details David did which made the team stronger. Things outside the scope of projects like getting us awards and putting us up for web design related conferences really made a difference. Whereas most people will just do "the job", David goes way further. In that sense, he's been an inspiration and a mentor. I was sad when he left because we lost a great asset. But more-so because, I now realise, with David I would have learnt a whole lot more and a whole lot sooner. If we get another chance to work together, I'll celebrate it with David by opening one of my 1998 Vega Sicilia Únicos.
Direct Report
Dahveed could have been, to date, my greatest manager ever. On the skill set side, he definitely has the background and experience to lead and build a great design team. On the personality side, he has exactly what it takes to keep his underlings fearful and respectful, yet WANT to pump out excellent work. For myself, it takes exactly the right mix of respect, skill, mentoring to keep me looking up to a manager. And Dahveed had it. On top of being a leader and a great mentor, he also returned respect for the people who worked FOR him. No other manager I know or ever heard of, set an alarm clock to 5:30pm and made his team leave exactly at that time. He has a great balance of work and life that he impresses upon his team. His consideration for others can be spoken out of that alarm clock alone. I learned a lot from Dahveed in the time we had together. He knew how to push me just the right amount to get me working at my optimal pace. He inspired me well enough to push my own SELF to learn and design better. He had an eye for pixel perfect design and would congratulate you fully if you’ve attained it. In summary, I would not pass up an opportunity to work for Dahveed again. He made me a better designer in the time I worked for him, and I know he could make me even better if I had even more time with him as my manager/director.
Direct Report
David has unending passion and energy. He is passionate about users and their experience. He has great ideas, works well with everyone, invites there ideas and works collaboratively. He is fun to work with and fun to be around. I would gladly work with him again.
Manager
David is one of the most blazingly talented people I've ever worked with, and if his talent were all he had to offer, it would be quite enough. But David combines his design talent with a passion for new ideas and technologies, an infectious positive energy, a keen intellect, a love of mentorship, and a drive to get things done. This combination makes him a great person to work with at the conceptual stage, but also someone who can prosecute designs to the finest level of detail. Some of my fondest moments at Lithium were spent working with David in pen and ink, as he breathed life into my most embryonic product ideas. I once saw him do this with a room full of customers firing off suggestions all at once. People literally gasped at the results. It was a bravura performance. I hope I’ll be able to work with David again. It has always been a privilege.
Manager
David is one of the most amazing UX designer and leader I've had the privilege of working with. He's a rockstar, but yet humble and great to work with at the same time. Look forward to the opportunity to work with David again in the future.
Collaborator
David has an amazing eye for spectacular design - high fidelity imagery and composition that not only is easy to consume but makes informational sense. He was a breath of fresh air to work with, an infectious enthusiasm and sense of humour which help make projects enjoyable to work through. If you are looking for design that pushes the boundries, engages people, is legible and makes people say 'wow', all in one package, then I can't think of another person to recommend. I would certainly work with David again should the opportunity arise.
Collaborator
David is a truly exceptional talent in the area of user design and experience. Specifically, at Lithium David was able to create for my team ground breaking analytic reports that were able to summarize in a highly intuitive and graphical way, extremely complex underlying data and relationships. David also developed customer facing training and support products that differentiated us from our competition. Occasionally you get to work with someone who's skills are so natural and frankly awe inspiring - David is that person.
Collaborator
I had the pleasure to work with David in this exciting IPTV Set-Top Box project for the Spanish market. David brings a wealth of marketing, technical and usability experience in the field of information architecture. His professionalism and mastery of his trade combined with his unique level of creativity and lateral thinking make him very unique resource. I would recommend him without hesitation.
Collaborator
David can be summed up in one word: PASSION. The guy has tons of it. He knows what he likes, he's articulate about what makes it good and inspires people around him to get excited about it, too. He is a designer of exceptional taste and talent.
Peer
David is a brilliant web/graphic designer. One of the best I've ever seen. Let me give you a little context; perhaps you would come to the same conclusion yourself. As the principal scientist at Lithium, I conduct researches and produces analytics reports that have copious amount of complex data with many deep insights from very elaborate analyses. David and I work on the final visualization of these reports. David’s design accentuates the important points of the report, but at the same time guides the inquisitive readers through the more involved part of the report. He is able to take the abstract insight from the numbers that I’ve crunched out and visualized it in a captivatingly interesting way that is easy to digest and understand by scientist and business executives alike. I am so glad to have David as a design resource on this project; otherwise my reports would be totally impenetrable to the common. Aside from being able to deliver visually stunning results in a timely fashion, David is also a very passionate artist who loves what he does and cares much for his team members. I often see him take his team to lunch and discuss the latest and greatest in the design world. Furthermore, David often willingly puts in the extra hours to give his designs the final touches that turn them from being great to just breathtaking. I know this for a fact, because he and I are among the few devotees at Lithium who would stay late, often past 10pm, to polish our final product. And once he got so entranced in work that he forgot time, missed his last bus, and had to ask me to give him a ride to the BART station. His passion for design and commitment to always give his best is rarely seen nowadays. So, if you are looking for a world class designer, I wouldn't think twice about David. I'd recommend him sincerely and whole heartedly without any reservation.
Collaborator
I’ve found few people I enjoy working with more than I did Dahveed when he was VP of UX at Ask.com. He’s a guy who knows how to build teams, how to get them excited about design, and how to bring every bit of his experience (15 yrs? 20?) from places like Nike & Microsoft into play. Maybe most important---and I say this as someone who’s been both a leader and follower—I don’t know if I’ve met a person in his position who’s as willing to roll up his sleeves and pitch in. That takes a familiarity, dedication, and straight-up team spirit that I’ve found in few leaders. Some people say you need a lot of ego to head up departments or entire companies. David is an proof that you don’t—because he does it with smarts, chops, a wealth of experience, and just enough empathy to inspire his teams to give their all.
Direct Report
From day one, David has impressed and inspired our team with his leadership, appetite for anything design related, and ability to detect a misaligned pixel from yards away. Not only does he lead by example, he does so while being accessible, and creating an overall atmosphere of mutual effort and respect. Whereas most at David's standing would merely prescribe, he is one to offer explanation and reasoning for his decisions, and share fluently the learning of his abundant experience. His instinct on what makes good design is always backed by a logical and consistent philosophy. I feel very fortunate to have been able to work with David.
Direct Report
David’s level of creativity, knowledge, and passion for visual and UX design is unmatched. With this level knowledge, he has the ability to create clean, cutting edge design that hits all objectives and creates a natural and enjoyable experience for the user. I have had the pleasure to work under David and it has been such a rewarding experience. He is always approachable, whether it’s for feedback, help, or just to brainstorm ideas. He’s driven our team to meet our goals under very tight deadlines with a very high level of refinement all while having a great time. He is an extremely valuable asset to have behind you through any situation and it’s a privilege to learn from such a smart and creative individual.
Direct Report
David is a one-of-a-kind individual. In addition to his astute creative abilities, David's understanding of usability and users is unparalleled. His knack for researching and dissecting products is amazing...as he's become my first source for iPhone app information. As far as a manager, David listens and makes himself available for feedback and review of my work. David is an asset to any company and eats, sleeps, and breathes all things design.
Collaborator
David entered the nike.com scene just as we were struggling to find our voice; nike.com was launched and we had some crazy features going on, but David brought creative vision, indeed a voice, to nike.com that was mature, well-crafted and years ahead of the 'net. David was also key in building and shaping the team that would lead nike.com out of it's schizophrenic ‘marketing/advertising/gaming’ zone into it’s unique full on e-commerce, global interactive presence. David - along with being a creative genius, is well versed in the technology and business aspects of the interactive space. Grab him if you can.
Collaborator
David is a man of the times. He is intelligent and witty with a must-do attitude along with the knowledge and skills to back it up. He is able to think 2-3 thoughts ahead of the rest. He is a consummate professional with a friendly demeanor and an ethical approach to his work and life. It was great to see how he managed his team with respect and open communication. I would heartily recommend him to my friends and clients.”
Direct Report
I tackled numerous major projects with David at Nike and he was consistently adept at hitting tight deadlines without sacrificing creative integrity -- a seemingly impossible task at a large company such as Nike. David was also a great mentor, helping me to develop the skills needed to create multiple innovative campaigns. His attention to detail while never losing site of the big picture is truly amazing. Most importantly, however, David has a great sense of humor, which helped to keep us all sane in the dark moments and laughing our heads off the rest of the time.
Collaborator
David is not just a leader and true visionary in user experience design, but an excellent teacher and partner as well. As a colleague and internal client at Lithium Technologies, I saw David transform the brand of that company through both a willingness to push the boundaries of design, while still balancing the needs of the business and the users to accomplish their goals. To do this, he built an amazing team of designers, forged strong relationships with key business and customer stakeholders, and through it all maintained a willingness to listen and understand the true needs of his clients that resulted in not just amazing and impactful designs, but designs that worked. Enthusiastic, passionate, dedicated and appreciative of others, David is a game-changer for any organization looking to take their users' experience to the next level.
Contractor
David is a born leader. Intensely curious, deeply thoughtful and fanatically driven, he has the rare ability to infect others with his passion and his boundless enthusiasm for design. Great work is always the result of falling under his watchful eye. I had the opportunity to work with David as a client of Frog Design, he impressed me deeply with his success at pushing through dramatic, large-scale change at an organization not known for it: Microsoft. He is a keen thinker always ready to challenge any assumption but also is an optimistic and positive person who nurtures the best in others with care and consideration.
Peer
It is a pleasure to recommend David. I would work with him anytime given the opportunity. I would hire him if he was interested in working where I work. His design fundamentals are top notch and his ability to convey these principals to a team unfamiliar with the minutia of these concepts is unparalleled. David draws upon both formal training and deep experience to immediately add value to the company he works. He raised the quality of output for Lithium as a whole; the quantity of work this man produces is incredible. He truly loves what he does and it shows. I had the please of working with David on two strategically important projects. The first was the foundation of a new analytics department and the first product output from that group. David designed the framework for presenting data to customers in a manner that maximizes the information conveyed while minimizing clutter and confusion. He branded the product, unified the key concepts like terms, definitions, presentation consistency and finally streamlined a process to take raw data into a finished output. The second project was the development of a new service offering from our consulting group. David aggregated the reporting and presentation output from a typical consulting engagement into a 16 page report. From cover-to-cover the report drew together disparate themes into a central conclusion. David's ability to guide a conversation and elicit what is important to a customer was central to the success of this project. Finally, I saw David's work incorporated into every aspect of Lithium's output. From a redesign of presentation materials and marketing collateral to changes in the Lithium branding and product itself in the form of public online communities. Design conscious customers with very specific requirements such as Jawbone, Palm, LeapFrog and others all benefited from David's skills.